Enhancing Emails with GIFs and Videos in Shocklogic's Email Builder: A Step-by-Step Guide

In the world of email marketing, catching your audience's attention is vital. One way to achieve this is by incorporating GIFs and videos into your email templates using Shocklogic's email module.

In this guide, we'll provide clear, step-by-step instructions on how to add these engaging elements to your emails.

Step 1: Choose the Right GIF or Video

• GIF Selection: Pick a brief, visually engaging GIF that aligns with your message. Ensure it's around 10 seconds for optimal performance.

  • See example below:
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• Video Selection: Opt for a video that adds value to your email. Videos should be hosted on platforms like YouTube or Vimeo, as embedding videos directly in emails can be challenging.

  • See example below:

Step 2: Use Shocklogic's Email Builder

• For GIFs: Open Shocklogic's email builder and select the email template you're working on. Drag and drop an "Image" block into your template, upload your GIF, and position it where you want it.

• For Videos: Create a placeholder for your video thumbnail using the "Image" block. Then, add a hyperlink to the hosted video (e.g., YouTube) using the "Link" option.

Step 3: Make GIFs and Videos Clickable

• For GIFs: Click on the inserted GIF. In the properties or toolbar, find the option to add a link. Input the URL you want the recipients to go to when they click the GIF. Make sure to set it to "Open in a new tab" for a seamless user experience.

• For Videos: With videos, the thumbnail should already be linked to the hosted video. Ensure that clicking the thumbnail takes the recipients to the video's page.

Step 4: Resize and Optimize (Optional)

• Resize: Adjust the size of your GIF or video thumbnail as needed to fit your email template layout.

• Optimize: Compress your media files to reduce their size without compromising quality. Smaller files load faster, improving email performance.

Step 5: Add Alt Text 

• Alt Text for GIFs: To accommodate recipients whose email clients don't display images, add descriptive alt text for the GIF. This ensures they understand the content even if the image doesn't load.

Considerations:

• Audio: Keep in mind that GIFs don't have audio. Ensure your message is conveyed visually when using GIFs.

• Compatibility: Test your emails across various email platforms, for example (Gmail, Outlook, AOL, Yahoo mail, et cetera... )to ensure consistent display of GIFs and video thumbnails.

Conclusion

By following these straightforward steps within Shocklogic emailing module, you can enhance your email templates with GIFs and videos, making your email campaigns more engaging and impactful. Remember that these multimedia elements should complement your message and provide value to your audience.

Start incorporating GIFs and videos into your emails using Shocklogic emailing module today and watch your engagement levels rise!